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The platform is rolling out a new feature that enables them to cut down on the volume of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts over 1 bn AI videos.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a global rollout. This development coincides with a surge in content created by AI, driven by new content generation software.

The Broader AI Trend

Recent reports that almost one in 10 of the most rapidly expanding content creators on another major platform only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a label for poor-quality, factory-style content that is often illogical or dreamlike.

“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to give people the power to see more or less of that, according to their own preferences,” commented a spokesperson.

AI on the Platform

The service shared that there are presently 1.3bn videos on its network identified as AI-generated. Overall, more than 100 million pieces of content are added to the service each day, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Members will be capable of decrease or raise the amount of AI-generated videos they watch by accessing the content preference option in the app and selecting AI-made media. Further subjects that are already be modified under the filter cover news, style, aesthetics, and movement.

Content Labeling and Policies

Its rules oblige users to tag “realistic” AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.

Furthermore, the app will now add an artificially created watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This step is aimed to stop users from attempting to bypass the labeling process.

Responsible AI Funding

The company is furthermore launching a $2m awareness program for specialists and institutions to produce educational content about responsible artificial intelligence. This program will support educational bodies specializing in teaching coding and technology.

Content Safety Approach

TikTok has supported its content review process, during debate over plans to cut jobs for a large number of review team members in Britain. It is set to eliminate a significant number of roles in its user protection department in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A senior executive explained that human moderation would remain essential, but AI can protect employees by removing the most harmful content prior to it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”